AN INDEPENDENT MEDIA LITERACY PROJECT
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The Attention Economy
Industries from media, to big tech, to politics, and beyond are all competing to grab your attention, because their business only survives as long as they can keep all eyes on them. Learn about how and why they aim to dominate the airwaves, and their impact on our lives, relationships, and psychology.
Because it's part of the design.
The media industry needs your attention to survive, but what gets the most attention isn't always the facts. This can create a cycle of outrage and misinformation with a life of its own.
The hype is hijacking our minds.
We've all fallen for a clickbait title or latched onto a story that turned out to be fake. Sensational media strategies work by taking advantage of quirks in human psychology.
To understand why, follow the money.
People have limited time and attention at their disposal each day, and media companies want all of it. They're desperate to keep our eyes on them because their business depends on it.